Plastipak’s Direct Object Printing technology is the next generation variable data printing solution for rigid containers. Full front, back panel, and shoulder printing capabilities eliminate the need for traditional labels.
Rapid label change capabilities allow for consumer engagement opportunities, promotions, and customization without stopping the printing process, thereby eliminating downtime and costly plate changes. Consumer trends communications and regional-specific messages are facilitated easily with the adaptable printing technology.
The use of environmentally-friendly ink and the elimination of label substrates earned DuPont’s Gold Award for Technological Advancement and Responsible Packaging. In addition, a Silver Award for Packaging Innovation was earned from DuPont in recognition of its outstanding accomplishment in innovation.